The BPhil Honours in Marketing Management is offered at a level 8 of the NQF (HEQSF aligned) and consists of 140 credits.

The programme is divided up as follows:

  • Submission of assignments in certain modules. (Refer to the calendar of events).
  • An open book examination in certain modules. (Refer to the examination timetable).
  • Completion of a marketing practicum. No assignment or examination required. There will be a practical assessment.
  • Completion of a marketing research report. No assignment or examination required. There will be a practical assessment. Registration for this module is done annually, by 1 March.

The BPhil Honours in Marketing Management can be completed within a minimum of 18 months but must be completed within four years.

Learning Outcomes

There are ten learning outcomes in this programme

  • Demonstrate advanced management knowledge, and how it links to the discipline of marketing.
  • Understand the requirements for, and responsibility of, a senior marketing management position and lead a marketing team in an organisation.
  • Assess an organisation's internal conditions and capabilities, as well as the external environment, and link its resources with desirable marketing options.
  • Demonstrate an advanced understanding of the national and international economic context and systems within which organisations operate, and link these to marketing opportunities.
  • Critically select secondary and primary research information, and process the information for the purpose of producing a marketing research report.
  • Produce an advanced strategic marketing plan, communicate it to all relevant role players, and implement it.
  • Produce and communicate information in a business environment respecting conventions in regard to intellectual property rights, copyright and plagiarism.
  • Evaluate the success of a strategic marketing process as an input for future decisions.
  • Develop life-long learning strategies in the field of marketing management.
  • Identify and address ethical issues in the field of marketing management, and base decisions and actions on appropriate marketing management values.

Modules

This programme comprises of five compulsory modules and one elective, and is structured as follows:

  • Advanced Global Marketing 4 (20 credits)
  • Advanced Marketing Practicum: 4 (20 credits)
  • Advanced Marketing Research: Theory 4 (20 credits)
  • Advanced Marketing Research: Report 4 (30 credits)
  • Advanced Strategic Marketing: Theory and Practice 4 (20 credits)
  • Elective (20 credits)

Electives

You will need to select one of the following modules:

  • Advanced Brand Management 4 (20 credits)
  • Advanced Digital Marketing 4 (20 credits)
  • Advanced Services Marketing 4 (20 credits)

See the Yearbook for Syllabi outline of each module