The BCom in Marketing and Management Science is offered at level 7 of the NQF (HEQSF aligned) and consists of 360 credits. 

The BCom in Marketing and Management Science can be completed within a minimum of three years but must be completed within eight years.

Learning Outcomes

There are nine learning outcomes in this programme

  • Demonstrate an intermediate but broad scope of management knowledge, and how it applies to the discipline of management and marketing.
  • Demonstrate an intermediate understanding of the economics, financial management, management principles in general, business communication, research, and marketing activities.
  • Collect, analyse, organise, and critically evaluate relevant economic, managerial, accounting and marketing related information.
  • Solve intermediate management and marketing problems in organisations.
  • Demonstrate an understanding of the code of ethical behaviour in the field of management and marketing, and base decisions and actions on appropriate management values.
  • Produce a strategic business plan, and show ability to evaluate the success of the plan.
  • Produce and communicate information in a business environment with respect to conventions around intellectual property, copyright, and plagiarism.
  • Demonstrate an intermediate understanding of the economic context and systems within which organisations operate, and be able to link them to business opportunities.
  • Show an understanding of the scope of responsibilities required of a management position in the marketing, logistics, human resources, operations, and project management functions, and understand the accountability to senior management in an organisation.


This programme consists of 19 modules and is structured as follows:

Modules Year 1

  • Marketing 1 (20 credits)
  • Academic Literacy 1 (non-credit bearing)
  • Business Management 1 (20 credits)
  • Business Statistics 1 (20 credits)
  • Economic Principles 1 (20 credits)
  • Financial Management 1 (20 credits)
  • Supply Chain Management 1 (20 credits)

Modules Year 2

  • Marketing 2 (20 credits)
  • Business Management 2 (20 credits)
  • Business Research: Theory 2 (20 credits)
  • Financial Management 2 (20 credits)
  • Project Management 2 (20 credits)
  • Supply Chain Management 2 (20 credits)

Modules Year 3

  • Marketing 3 (20 credits)
  • Business Management 3 (20 credits)
  • Business Project: 3 (20 credits)
  • Business Research: Project 3 (20 credits)
  • Operations Management 3 (20 credits)
  • Supply Chain Management 3 (20 credits)

See the Yearbook for Syllabi outline of each module