The Diploma in Marketing Management is offered as an intermediate qualification at level 6 of the NQF (HEQSF aligned) and consists of 360 credits. The Diploma in Marketing Management is comprised of compulsory and elective modules.

The Diploma in Marketing Management can be completed within a minimum of three years but must be completed within eight years.

Learning Outcomes

There are nine learning outcomes in this programme:

  • Demonstrate an intermediate but broad scope of management knowledge and how it applies to the marketing discipline.
  • Demonstrate an intermediate understanding of the knowledge literacy regarding economics, financial management, management principles in general, business communication, marketing research and marketing activities.
  • Select, apply and evaluate typical methods and procedures involved in marketing.
  • Solve intermediate marketing problems in organisations.
  • Show an understanding of the code of ethical behavior in the field of marketing and base decisions and actions on appropriate marketing management values.
  • Produce a strategic marketing plan and evaluate its success.
  • Produce and communicate information in a business environment showing respect to conventions around intellectual property, copyright and plagiarism.
  • Demonstrate an intermediate understanding of the economic context and systems within which organisations operate and link them to marketing opportunities.
  • Show an understanding of the scope of responsibilities required of a management position in the marketing field, and understand the accountability to senior management in an organisation.

Modules

This programme consists of 18 modules and is structured as follows:

Modules Year 1

  • Marketing 1 (20 credits)
  • Academic Literacy 1 (non-credit bearing)
  • Business Communication 1 (20 credits)
  • Business Management 1 (20 credits)
  • Economic Principles 1 (20 credits)
  • Financial Management 1 (20 credits)
  • Sales Management 1 (20 credits)

Modules Year 2

  • Marketing 2 (20 credits)
  • Basic Marketing Research 2 (20 credits)
  • Business Management 2 (20 credits)
  • Financial Management 2 (20 credits)
  • Marketing Communications 2 (20 credits)
  • Elective (20 credits)

Modules Year 3

  • Marketing 3 (20 credits)
  • Africa and Global Marketing 3 (20 credits)
  • Work Integrated Learning 3 (40 credits)
  • Elective (20 credits)
  • Elective (20 credits)

Electives

You will need to select three of the following modules:

  • Business Law 1 (20 credits)
  • Business-to-Business Marketing (20 credits)
  • Destination Marketing (20 credits)
  • Digital Marketing (20 credits)
  • Entrepreneurship (20 credits)
  • Product Management (20 credits)
  • Retail Marketing (20 credits)
  • Services Marketing (20 credits)

See the Yearbook for Syllabi outline of each module