The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing is comprised of a research dissertation which must be completed within four years.

The MPhil Marketing can be completed in eighteen months but must be completed within four years.

Learning Outcomes

There are nine learning outcomes in this programme

  • Demonstrate specialist knowledge of marketing intelligence to enable engagement with and critique of current marketing research and practice.
  • Design, select, and apply appropriate and creative methods and techniques to engage with advanced marketing theory and investigate complex marketing problems.
  • Design and implement a strategy for processing and managing information in order to conduct a comprehensive view of leading and current research in the area of marketing to produce significant insights.
  • Use a wide range of specialised skills in identifying, conceptualising, designing, and applying quantitative and qualitative market research methods, and implement an appropriate process of enquiry for the area of study.
  • Use resources of academic and professional discourse to communicate and defend ideas and products of research in an area of specialisation.
  • Demonstrate advanced scholarship and research and use a range of advanced and specialised skills and marketing discourses to communicate to a range of audiences.
  • Apply ethics in marketing research, and understand the implications of complex ethical issues in gathering marketing intelligence, and in implementing marketing strategies.
  • Demonstrate specialist knowledge of advanced marketing research techniques to supervise, implement, and assist with marketing research projects.
  • Lead and/or initiate processes, and implement systems in a marketing division or company.